Gatsbys Pursuit Of The American Dream Essay free essay sample

, Research Paper Gatsby # 8217 ; s Pursuit of the American Dream The Great Gatsby, a novel by Scott Fitzgerald, is about the American Dream, and the destruction of the individuals who endeavor to make its incomprehensible finishes. The push to catch the American Dream is utilized in numerous books. This fantasy is diverse for various individuals ; in any case, in The Great Gatsby, for Jay, the fantasy is that through riches and influence, one can get felicity. To procure this felicity Jay must make into the past and remember an old dream ; and, so as to make this, he should hold riches and influence. The American Dream had ever been founded on the idea that every individual no issue who the person in question is can go fruitful in life by their troublesome work. The fantasy other than achieved the idea of a self-ruling grown-up male, a troublesome specialist, doing an effective life for oneself. We will compose a custom paper test on Gatsbys Pursuit Of The American Dream Essay or on the other hand any comparative point explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page The Great Gatsby is about what befallen the American Dream during the 1920s, a clasp period when the numerous individuals with newly discovered riches and the interest to streak it had ruined the fantasy. The pursuit of the American Dream is the one rationale in convey throughing one # 8217 ; s closes, by and by when joined with riches the fantasy becomes nil more than self-centeredness. Jay Gatsby, the central character of the story, is one character that aches for the days of old. Shockingly, he burns through the majority of his adult life looking to recover it and, in the long run, bites the dust in this pursuit. In the days gone by, Gatsby had an adoration matter with the appealing juvenile Daisy. Realizing he could non get hitched her as a result of the distinction in their cultural position, he leaves her to determine riches to make her models. When he procures riches, he moves close to Daisy, # 8220 ; Gatsby purchased that house with the goal that Daisy would be simply over the straight ( p83 ) , # 8221 ; and tosses unreasonable gatherings, trusting by circumstance she may demo up at one of them. He, himself, does non go to his gatherings however tickers them from a separation. At the point when this fantasy doesn # 8217 ; t fall into topographic point like he arranged, he makes a few inquiries in the event that anybody knows her. Before long, he meets Nick Carraway, a cousin of Daisy, who consents to set up a gathering, # 8220 ; He needs to cognize on the off chance that you # 8217 ; ll request Daisy to your home some evening thus permit him come over ( p83 ) . # 8221 ; Gatsby # 8217 ; s individual dream represents the bigger American Dream where all get the opportunity to gain what they need. Afterward, in the Plaza Hotel, Jay despite everything accepts that Daisy adores him. He is persuaded of this and even takes the implication for Myrtle’s perish. â€Å"Was Daisy driving? † â€Å"Yes. In any case, of class I’ll state I was ( p151 ) .† He other than watches Daisy as she returns spot to do certain her hubby doesn’t injury her. â€Å"How long would you say you are heading out to pause? † â€Å"All dim if essential ( p152 ) † . Gatsby can non acknowledge that the days of old is proceeded to do with. He accepts that he represented her and past his own contribution and that that ought to vouch his prosperity. Scratch endeavors to demo Jay that his fantasy is difficult to reach, however Gatsby honestly answers to Nick’s comment by expressing, â€Å"Yes you can, old games ( p141 ) † . This shows the confirmation that Jay has in convey throughing his American Dream. For Jay, his American Dream is non material possessions, despite the fact that it plays a huge segment in the satisfaction of his actual American Dream, Daisy. Gatsby does non rest until his American Dream is in the end satisfied. Be that as it may, it neer comes around and he winds up paying a definitive fiscal incentive for it. Gatsby # 8217 ; s ain highlights, especially his impulse, added to his predetermination. Notwithstanding his mentality toward Daisy and her companions who # 8220 ; are rich and play Polo together, # 8221 ; he, exorbitantly, has been attracted by the temptation of cash and superstar. Unfit to order his obsessional want to hold daisy, he thinks little about the offices by which he gets the cash to get hitched her. He connects with known criminals, seems, by all accounts, to be associated with smuggling, and is supposed to hold executed a grown-up male. At long last, he lies about himself and his family unit to get Nick # 8217 ; s help for his mission. The orga nization he uses to achieve his end winds up to be everything that he disdains about the individuals who go to his gatherings. He favors the pretty similarities he considers rather than the unpleasant universe of the impulse that he has permitted to distort his life and dream. The result of this corruptness is that his supposed American Dream has disappeared before his eyes. The idea of the American Dream despite everything remains constant in today # 8217 ; s cut, no undertaking in the event that it # 8217 ; s riches, love, or big name. Be that as it may, one thing neer changes about the American Dream ; everybody wants something throughout everyday life, and everybody, someway, endeavors to gain it. Gatsby is a head delineation of arraigning the American Dream, and I feel that this story would get familiar with the peruser to be less cynical so we attempt to achieve the American Dream and non go forward it as that simply a fantasy.

Dulce et Decorum est by Wilfred Owen: Experiences

In his time he likewise formed some war verse. His mind blowing works likewise Inspired others to compose war verse e. g. Siegfried Sassoon. Anyway the most acclaimed sonnet that Owen is eminent for is ‘Dulce et Decorum Est' ‘Dulce et respectability Est' Is a sonnet composed by Wilfred Owen depicting his encounters of WWI.The sonnet is titled ‘Dulce et propriety est' which means â€Å"it is sweet and fitting to kick the bucket for one's nation' however the sonnet discusses something inverse consequently deriding the announcement and making it a mocking remark concentrated on the individuals who ncourage strife and broadcast It as being brilliant. ‘Dulce et Decorum Est' uncovers reality behind clash the misery and enduring It causes. The creator with the utilization of realistic symbolism and lingual authority attempts to pass on the repulsions of contention and war. It additionally shows the purposelessness of contention and in a very unequivocal way the genu ine truth of death!The thoughts the writer needs us to consider are the abhorrences of war and Its sheer and articulate worthlessness. Owen additionally needs us to consider the promulgation that is advanced by the administration and how it contrasts from the specific truth of contention. The writer is attempting to state in the event that you do traverse the war you should encounter mental torment and live with blame ALL your long lasting! We know this when Owen composes â€Å"In everything I could ever want. before my defenseless sight he plunges at me guttering, stifling, drowning†. Owen is disclosing to us that he is spooky by the men that passed on in the gas assault and he can't help them regardless of the amount he needs to.This sonnet has a hopeless and miserable environment to it Just like the earth which has an ozone layer around it. In this war sonnet the state of mind is exceptionally inauspicious and piercing as well. There is a viable utilization of simile†¦ â€Å"like a demon's tired of sin† in light of the fact that it thinks about the circumstance to the fallen angel. The fiend Is known to be first reason for transgression yet regardless of whether he Is â€Å"sick† of it then it MUST be exceptionally cataclysmic! There is additionally an extraordinary utilization of sibilance. This is compelling in light of the fact that when said it will put accentuation on â€Å"sick† to clarify how horrendous of a level the contention had raised to.There is a ghastly demeanor of abdication around which makes the peruser mourn the passing of the officers. Owen's decision of style is utilized to make incredible impact. At the point when he utilizes an analogy in the irst line â€Å"like old hobos under sacks†. Officers should be fit men and a correlation with old poor people shows that they have been brought down to such a level, that they are currently equivalent of slouched, worn out, unfed, destitute and elderly fol ks individuals. Indeed, even their garbs have lost their aggressive freshness, as Owen portrays them as â€Å"sacks. † This image is an unequivocal differentiation to the admired walking developments of ‘OF3 mood.Owen again shows the tiredness of the warriors in the last line of that refrain when he state â€Å"Of gas shells dropping delicately behind† which is exceptionally differentiating from ow gas shells really drop. They make an uproarious murmuring commotion and can be gotten notification from far. Along these lines Owen shows that the troopers' faculties had dulled. Just a totally depleted warrior with no quality could be in this perspective to not have heard the gas shells. Another fairly bizarre decision of style is†¦ â€Å"coughing like witches, we reviled through sludge†. The analogy hacking like witches proposes the men were unhealthy.The actuality that Owen analyzes them to witches who are old terrible ladies recommends that the war has caused energetic and solid into garbage ladies ho to have a lasting hacking fit because of mature age and sickness. â€Å"But limped on, blood-shod. All went faltering; all blind;† gives the inclination that these men have gotten dehumanized and are decreased to a creature like state. Along these lines stirring the inquiry with respect to how could this is wonderful. A side topic is featured in the principal verse: concerning how do youthful and powerful men with splendid prospects diminished to old worn out men advantage the nation!The realistic and clear symbolism utilized by Owen in the sonnet, gives the peruser a sentiment of awfulness and makes them question regarding how people could do such barbarities. In lines 9-14 there is a difference in pace. First the reiteration of the monosyllabic word/likeness in sound â€Å"gas† which echoes the sound of firearm fire and afterward the oxymoron,† delight of fumbling†, appears to be an odd decision of lingual authority, yet later ends up being great, as Owen utilizes it to portray the controlled frenzy in a split second stirred with sharp attention to energetic men with Just seconds to discover a gas cover. Owen utilizes an analogy when he says â€Å"As under a green ocean I saw him drowning†.This is an all-encompassing illustration which is utilized, all things considered, in light of the fact that it improves the peruser's nderstanding of the sentiment of being caught by toxic gas. This man kicks the bucket grimly after he breathes in the gas, incidentally indicating how defenseless and feeble a human is against a man made weapon. In the following refrain Owen utilizes an allegory â€Å"guttering, gagging, drowning†. This is an abhorrent picture forever flashing out. These realistic pictures are upsetting however assume an extremely compelling job in the influence of perusers to imagine that contention is exceptionally worthless and horrific.Owen utilizes one of the most unmistakable, grim and sickening symbolism in the last verse. At the point when he ses phrases like â€Å"white eyes squirming in his face,†, â€Å"at each Jolt the blood†, â€Å"come swishing from the foam ruined lungs/indecent as disease severe as cud†. Expressions like these can frighten the hardest of men. The realistic pictures showed are significantly influencing and can never be overlooked. Owen's utilization of amazing symbolism can influence numerous perusers into accepting that wars are the most exceedingly terrible things that can occur and how ghastly a demise a human could face.Owen ties the sonnet when he says in the last two lines â€Å"the Old falsehood: Dulce et Decorum est ace patria mort†. At the point when Owen has inished his sentence, we comprehend that there is nothing â€Å"sweet and fitting† to bite the dust for ones nation. Owen in this way makes a Juxtapose, leaving the peruser with the sentiment of disturb and repugnanc e. And furthermore shows that contention can prompt such shocking and deplorable results. sonnet, causing war to appear to be totally frightful and revolting, which is Just what Owen needed to do. Perusing this sonnet left me wheezing and stunned. The way that Owen discusses the ailments the men suffer, inside the metaphor â€Å"coughing like hags†.This causes me to see that the men were in appalling conditions. The sonnet shows the brutality of war and completely censures the colloquialism that â€Å"it is sweet and fitting to battle for one's nation'. Owen's realistic clear symbolism and style totally removes every single positive word and emotions towards struggle. The way that I realize that Owen was murdered multi week before the finish of WWI makes it all the strong just as the way that numerous individuals are as of now enjoyed strife, presently, around the globe. It causes me to consider on the way that war will consistently be celebrated and tragically, there will c onsistently be strife!

Lets Talk About Research

Lets Talk About Research What is up, my dudes? Its the end of week 4 here on campus, and things are rolling. There was no slow build this semester; it hit like a truck. A lot of the reason my workload is huge this semester is because, on top of classes, I am studying for the GRE and writing the first draft of my research paper. As you can tell from the title, this blog is going to be about research. Specifically, how I got into it to where I am now. Hopefully, youll start to understand that the road to research is not as straight as one may imagine it to be. Step 1: Research Workshop Picture this, youre me. Its your second semester at Illinois and everyone is telling you that you need to be doing research and blah blah blah. Youre panicking. You have no idea how to get involved in research, you dont know what research is, and you have no clue if its even something you want to do. You check your student email and find out there is a How to get started in research workshop at the union next week. What are you going to do? Go, of course! Okay, so were at this workshop and a researcher, who you later find out does big deal research on campus, is presenting. They offer you advice on how to reach out to labs who you might be interested in. You get sample emails to send potential labs. You leave feeling a bit relieved. Youre still not sure about what you want to do, but it leaves you motivated. Step 2: IB 299 Introduction to Research Flash forward to April and youre registering for classes for the following year. You get yet another email (BIG HINT: READ THE EMAILS!) about a class thats an intro to research and pairs you up with a lab on campus. You register ASAP! Side Note Before I continue, I want to clear the air about any and every rumor you may have heard about getting involved with research. When I was a freshman, everyone told me that labs only wanted upperclassmen because they had the experience through their classes. I want yall to know that although yes, some labs do prefer upperclassmen, other labs prefer sophomores and freshman! Believe it or not, some researchers will put in the time to train you so that you can work with them until your senior year. Youre not required to, but it allows for you to really get integrated into a lab and grow. Alright so youre in IB299, in this class, the sole purpose is to give you an opportunity to get involved in research and understand the process behind it. A ton of researchers from Illinois come into the class and present on their research. The big bonus of this class is that you get to choose whose lab you want to join. When I was taking the class, one particular researcher really caught my attention. A graduate student presented on their work on pollen and brought in 3D models of pollen. I thought the 3D models were cool, and I really identified with Ingrid. She was also a Latina woman in biology, and if were being honest, you rarely see that in science. I was so excited to see that I was represented in my own school. I signed up to work with her in the Punyasenya Lab. Ingrids thesis was focused on comparing the current climate with that of the Pliocene Era. She was using pollen to compare the carbon isotopes. While in Columbia, she collected rocks with preserved vegetation. Other lab assistants and I would break the rocks and very carefully search for old (thousands of years old) leaves or wood within the rocks. In addition, she had us filter rocks to find the perfect size of specimen. Overall, most of the lab work involved listening to podcasts and playing with some cool rocks. I loved my experience working for Ingrid. She has been a phenomenal mentor and taught me so much more about research and application processes than anyone else. While writing this, I am reminded that I should email her soon. I really value the mentorship that she provided me. I was an assistant for Ingrid for 2 semesters, and through that experience, I was able to branch out and start doing my own research. Step 3: Diving Into Your Own Interest Although I loved working with Ingrid, I realized that lab research was not for me. I enjoyed laughing and listening to podcast with my lab mates, but I wasnt in love with the actual work I was doing. This is okay. It was really hard for me to leave the lab, but it helped me realize that it was something I didnt want to do. I didnt want to give up on research though; I was still looking for other opportunities. In my sophomore year, I took a class named Honduras Water Project. The class was a mix of undergrad and grad students with the goal to design a water system for a rural community of Honduras. Within the class, I was able to travel to Honduras and learn about the existing flaws within international engineering. The class was two semesters, which meant I really got to know my classmates and professors (they all became like best friends). I was assigned to design the hand washing station for the school within the community. This was the school in Honduras for which I was designing a hand washing station for. I loved the kids and they were for sure the hardest part about leaving. By the time the class ended, I was not done with the design, and I worked on it over the summer. Throughout the summer, I met with the professor for the class, Dr. Ann Witmer. I continuously expressed interest in the work she was doing. She asked me to attend her research group meeting so I could get a sense of whether that was something I actually wanted to do. Keep in mind, at this point, I had just decided that I was not going to apply to med school, so I was looking for options. I went to their meetings and fell in love with the work. Dr. Witmer continuously encouraged me to begin my own research project, and so I did! Contextual Engineering To give you all a background of what research group focuses on, I want to give you an example from my own travels with Dr. Witmer. This is a story told to us by a woman in the rural mountains of Guatemala. We were sitting in her home asking about what she envisioned for the water system we were designing. I asked if any other international organizations had come to her community. She told of a politician, from where she could not recall, that came to their community and told them they had a trash issue. He started a project with the community to manage their trash. The politician told families that if they built a large compost bin (as big as an average car), he would exchange the bin for new aluminum roofing for their homes. This is a very low income community where most people do not have electricity, and homes are small and built of homemade adobe bricks. The woman told us that every family jumped on the project. Some families pulled their children out of school and did not take any other jobs that came to devote their time to building a compost bin. After many families were done and went to receive compensation for their work, the politician told them he had run out of money and left their community, leaving them with a compost bin that they didnt want, know how to use, or care for. All the compost bins currently sit at the bottom of a valley, untouched or cared for. The families still need new roofs. This was taken in Guatemala. I was the travel mentor for International Water Project, the same as Honduras Water Project except in Guatemala. The women on the left were our cooks (they taught me how to make tortillas) and the men on the right were our guards. This story broke my heart when I heard it, but it is a reality of many low-income rural communities around the world. International organizations market the completion of extremely successful projects that changed the lives of many poor people. Unfortunately, success is currently being defined by the international organizations as opposed to the people, families, and communities that these projects are truly meant to serve. This is what Contextual Engineering is all about. It aims to build the bridge between sociology and engineering to create place-based designs and critical thinking. My research is specifically focused on finding the voice and opinions of these rural communities and illustrating the value that they have in projects. Research group has grown so much since the 3 semesters I have been a part of it. Everyone is working on their own project that encompasses some branch of Contextual Engineering. Currently, I am writing the outline to my literature review that I hope to publish by the end of second semester. I cannot express how much this has changed the trajectory of my life. I have been able to travel to Honduras, Guatemala, and Sierra Leone within the past two years with Dr. Witmer to experience and hear these stories firsthand. I have made countless friends internationally and within research group. I came to college knowing I wanted to help people, and I figured out how I was going to do it. The roads to get to the rural communities and within big cities in Sierra Leone After a long day of interviews, I finally was able to eat some dinner back at the hotel. Bo, Sierra Leone Make it your own I cannot encourage you all to try some sort of research at least once at your time here at Illinois, or wherever life takes you. You may find a passion for it that you didnt know existed before. Or you may realize that its not for you. Whatever you learn, you want to give yourself the experience. Dont let the myths you have heard around campus or other students discourage you from just checking it out. That is all for this one, friends. Feel free to comment and let me know if you have any further questions about research or my work. I hope to hear from some of you soon. Happy fall, JN research Julissa Class of 2020 I am majoring in Integrative Biology within the College of Liberal Arts and Sciences. I am from Lemont, a small southwest suburb of Chicago. If you want to read about the daily life of a student on campus and get some tips and tricks in the trade, my post are for you!

The Pressures Of Running A Successful Business - 1177 Words

The pressures of running a successful business may present ethical dilemmas at one point or another in the life of a business leader. Consider the many leaders and entrepreneurs who face challenging situations. One such leader is Arthur Andersen who became bankrupt and was forced to shut down his prestigious ninety-year-old auditing company, finding himself in the middle of several scandals, but one in particular befell him for good. From a man of integrity, for over ninety long years, to his infamous conduct which resulted in him being brought to court and indicted by the Securities and Exchange Commissions (SEC) before a grand jury for making bad leadership decisions. In October, 2001, Arthur Andersen, the supervisor of the Enron account, found himself in deep hot water with the Enron Oil Company in Texas, as the SEC announced that an investigation into the accounting of Enron was pending (Ferrell, Fraedrich, Ferrell, 2011). 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4DEP Activity 1 - 894 Words

Unit 4DEP (HR) Activity 1.1 Summary of the CIPD HR Profession Map The HRPM is a visual illustration of the activities, skills and behaviours required to be effective in an HR role. It based on information and best practice shared globally by HR professionals. Many organisations around the world now use it to benchmark their HR capability. The map is designed as follows: At the core of the HRPM are two crucial areas: Strategy, Insights Solutions Develop an understanding of the organization, its’ stakeholders and the environment it works in. Gather and analyse data to determine areas of threat or opportunity. Share insights with colleagues and managers to influence the development of policies, ensuring†¦show more content†¦For example, Band 1 is at entry level/admin, Band 2 is an advisory level or managing a small team of staff, Band 3 is consultancy level and Band 4 is managerial level, leading an organisations’ HR department. Employee Engagement Level 1 Employees are the most important, and often, most costly asset within any organisation. Ensuring they are fully engaged and committed to the success of the business is crucial. Listed below are the activities needed to reinforce the connection employees have with their company, job and colleagues, leading to a more satisfied and motivated workforce. Research Measure Employee Engagement Meeting with staff, providing the opportunity to discuss concerns, ascertain motivation and build relationships between management and workers. Collect and analyse performance figures and observe trends, (for example absence levels, retention, production or customer service). Use staff satisfaction surveys to determine the mood of employees. Promptly analyse responses to identify areas requiring action. Develop Proposals Plans Ensure staff are consulted and encouraged to contribute ideas on improvements to the delivery of their own professional area. 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RecognitionRead MoreCipd Essay762 Words   |  4 Pages4DEP F301A (LD) CIPD Assessment Activity Template Title of unit/s Developing Yourself as an Effective Learning Development Practitioner Unit No/s 4DEP (LD) Level Foundation Credit value 4 Assessment method Written, Discussion Learning outcomes: 1. Understand the knowledge, skills and behaviours required to be an effective LD practitioner. 2. Know how to deliver timely and effective LD services to meet users’ needs. 3. 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Signed: Date: Print Name: ACTIVITY 1 THE CIPD HR PROFESSION MAP The CIPD HR Profession Map sets out what HR Profession need to know, do and deliver at all stages in their careers. The Map covers 10 professional areas, 8 behaviours and 4 Bands of competencies and transitions, from Band 1 for the start of HR career through to band for the most senior leaders. ‘It has beenRead MoreAssessment 4Dep1178 Words   |  5 Pagesï » ¿CIPD Foundation CERTIFICATE in human resource LEVEL 3 4DEP ASSESSMENT 01 Activities 1 The Human Resource Professional Map (HPRM) Activity 01 Introduction: The Human Resource Map (HRPM) was developed by the CIPD it was created by generalists and specialists within the CIPD/HR environments to explain how HR add value to any organisation within the UK and around the world. The (HRMP) is a guideline/benchmarked on line tool which can help individuals and organisations identify immediate andRead More4DEP 1 2 Essay1245 Words   |  5 Pagesï » ¿4DEP Activity 1 2 Allys Parsons – 10716742 12th May 2015 The CIPD Profession Map - Core Functions The CIPD Profession Map is provided to give a distinct overview of the specific areas of business that HR personnel are concerned with. The map includes 10 professional areas, 8 behaviour areas and 4 bands of professional competence. The specific professional areas are defined by Bands which describe professional competence, with Band 1 being the entry level standard or those workingRead More4dep Essay example1255 Words   |  6 PagesDeveloping Yourself as an Effective Human Resources Practitioner 4DEP Foundation Mr Janis Tiesnieks 2016 Contents CIPD Profession Map 3 Behaviours 4 Bands 5 Role of HR 6 Effective communication 7 Communication methods 7 Effective service delivery 8 CIPD Profession Map The standards set out in the CIPD Profession Map, developed in collaboration with HR and Lamp;D professionals, senior business people, academics and their organisations across the world, aim to set the

Knowledge and bias Free Essays

Today in history and science there is a lot of different bias that can be seen through everyday life. The question that I am trying to answer is if we can obtain knowledge despite bias and selection in history and science. There are three mall types of bias that we can see In today’s world, firstly there Is cultural bias which has to do with blabs relating to culture, religion and personal practices and then there Is confirmation bias which is when someone is trying to prove a point and ignores all evidence which old contradict him. We will write a custom essay sample on Knowledge and bias or any similar topic only for you Order Now Both these types of bias can be found in history, however also in science there is the second type of bias when a scientist has an hypothesis and does experiments, selecting data which proves his idea. Despite what people say about selection, it is proven that selection helps us cut down all the knowledge that we obtained, otherwise there would be too much to analyze and Interpret at the same time. If all the huge amounts of knowledge were to be used there would be too much and it would defer us from the truth. Body: Both history and science since the beginning of time have contributed to help us a lot to develop both socially, economically and politically. History has taught us about the past and what must not be repeated in the future. Science on the other hand has managed to explain the way the world works and show us new technologies that have helped us for many years. However in both Science and history there will still always be someone that will contradict another person’s point of view. It is for these many reasons that bias and selection are constantly present in our world today. In story there Is bias through deferent interpretations of documents and sources and In Science there Is selection when a scientist follows one specific method and doesn’t History today, as I said before, is often based on cultural bias which can mostly be seen through political, religious and moral views that may contradict each other. When Historians write new interpretations on history they do not all have the same cultural background or the same sources, so in general they all have different points of views that will obviously not be agreed on. In science we may question some experiments as we do not know if the scientist used the best possible method nor do we know if he used the best materials and variables to conduct his experiment and find the best possible result in the end. History is the study of evidence we have of the past and it is based on human affairs. However history has always been passed on from generation to generation by documents and recording. But when we think about this idea we may feel that the information that is passed from generation to generation cannot be totally reliable as we do not know for certain if the truth is ally stated in the documents or if the person who wrote the account Just wanted to censor the information to hide personal facts about certain events. History without bias and selection is hard to find as sources are already based on a certain point of view and we can only observe what that particular person believes. It is for this reason that so many books have been written in history as if there was no bias or selection we could Just write one big book with the same point of view. The bias in history can be double because we have the point of view of the witness and then the as of the historian. The worst about this idea is that it can really distort the facts so that we don’t know what to believe. When referring to selection in history, it all depends on the historians analyzing different sources, he may have national or cultural bias that influenced his understanding. Some historians might believe one point of view whereas another one may believe the opposite. Selection is history is inevitable and a lot depends on what the historian has learnt in his life before he chooses the best possible sources. As for example if a historian learnt since the ginning of his life that communism was the best economic system, he will base his knowledge on what he has known for his whole life and be very critical of capitalism. How can we trust sources that we are not sure they are giving us real facts? In history there have always been hidden documents and hidden agendas in order to keep a country under control. On the other hand there is an argument that states that knowledge in history can be obtain despite bias and selection because history is about people and so if we know about their point of view, we know more about why wings happened and hoe people felt at that time. This is important but we have to be careful and try our best to find sources that show both sides of the information researched, it also important to know the cultural bias of a historian before we believe totally what he says. If we look at science today it has helped us a lot in the world as it has developed technology which has made our lives a lot easier. When referring to selection in science we notice that each time a new experiment is conducted the results may change a little. It is for that reason that scientist use specific methods, variables and materials in order to get almost the same results each time. It is in this idea that we see selection as scientists are forced to choose specific methods, variables and materials. But how can the scientist know that the methods he is using are the most efficient ones? In science topic bias can be seen as money from research. For example in Science the holes in the ozone layer have been a trend for many years in which scientists have told the people of the world to use more renewable energy. But how can we be sure that using renewable energy will really help us? Science is constantly changing due to new technologies that make experiments less selective and give a less biased point of view. It is in this idea that we can say that technology is the key to developing science and being more sure of the knowledge we get from it. For example a scientist from European background may have different interpretations of results in comparison with the scientist from Saudi Arabia due to their religious beliefs and cultural background. Conclusion: In conclusion I believe that science and history are both very important in human development and I believe that even with bias and selection we are able to attain knowledge.. I believe that in history bias and selection cannot be ignored, and that they are a very important part of understanding the human and emotional side of what happened. However in science bias and selection will decrease when more technologies are developed in order to decrease this bias and selection, which will let scientists, conduct their experiments, and repeat them systematically to show they are free of bias. How to cite Knowledge and bias, Papers

They Might Be Giants free essay sample

I was at Rockwell Hall at Buffalo State College, NY. to see the They Might Be Giants (TMBG) concert in November. They are John Flansburgh and John Linnel, and they are anything but the typical quirky. For their newest album, John Henry, TMBG added a six-person band, some of whom were at the concert. Brian Doherty on drums, Tony Maimone on bass, and Kurt Hoffman on horns joined TMBG to make for an even better group. Frank Black, formerly lead singer of the Pixies, was TMBGs guest and opened with Sir Rock a Bye and then moved on to the popular Headache which gets some air time. He amused us before playing Tragic Mexican Jumping Bean with Its a brand-new song. Its about five minutes old. Its about a tragic Mexican jumping bean. By the time he finished his intro set overflowing with unique howling, Frank had four guitars and one bass wrapped around him. We will write a custom essay sample on They Might Be Giants or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The crowd chuckled as he struggled with all of them. The second to last song Frank Black sang was a tribute to John Candy titled End of the Road. Before beginning he plainly stated, Admit it, you all loved AUncle Buck. TMBG opened the second half with the uplifting Meet James Ensor off their new album. Instead of playing the regular nifty guitar solo as, John Flansburgh sounded it with his voice. The new vocals added some needed anticipation to the show by showing the audience this was no plain-Jane band. Though it was unfamiliar to me, I recognized Theyll Need A Crane as one of TMBGs rocking, thought-provoking songs. John Linnel brought out his on-the-verge-of-annoying-yet-still-great-fun accordion for your favorite and mine, The Famous Polka. Perhaps it is because they are TMBG or maybe its John Linnels terrific musicianship that caused everyone to become more enthralled with the band after listening to this famed polka. Of the many TMBG songs you can jump around to, Twisting and Your Racist Friend were the most jolting. They woke up the crowd which, in turn, encouraged people to shed their inhibitions and dance. The other song that thrilled the crowd was Spy. Flashing red lights and street lamps behind John and John also got people moving. After coming back for an encore to quiet the screaming masses, They Might Be Giants finished with At The End of the Tour. This was one concert absolutely worth seeing

Strategic Planning Process and Models

Just like planning to go for a trip on an unfamiliar journey, strategic planning is used in business organizations as a map to help establish ways to achieve the set goals. The process of strategic planning involves examining the strengths, weaknesses, opportunities, and threats of the organizations.Advertising We will write a custom assessment sample on Strategic Planning Process and Models specifically for you for only $16.05 $11/page Learn More After examining, a strategic plan for future operations is developed. For an organization to get to its desired destination in growth there has to be a strategic plan to help carve a path to follow. Strategic planning helps an organization to know where it intends to go over a specific period. This also maps-out how the organization intends to get there and helps to establish whether the organization achieves its goal in the end. Strategic planning is very different from a business planning. A strategic plan fo cuses on the whole business unlike a business plan that focuses on a precise agenda (Bradford and Duncan). A strategic plan is a living and dynamic process (Bradford and Duncan). Strategic planning models include the Michael Porter’s Five Forces, the Adrian Slywotzky’s Value Migration, and the W. Chan Kim and Renee Mauborgne’s Blue Ocean Strategy. Michael E. Porter from Harvard business school formed the porter’s five forces analysis in the late 1970s (Bradford and Duncan). Based on industrial organization economics, the five forces analysis focuses on the competitiveness and attractiveness of a market (Tracy). An attractive market therefore is one, which has high-level profitability while the opposite is true for an unattractive market. Of the five forces analysis, the first three are influenced by external competition while the remaining two are influenced by internal threats (Porter). Porter referred to his theory as the Porter’s Five Forces, â €˜micro environment’ (Porter).Advertising Looking for assessment on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More These include factors that closely influence an organization’s ability to make profit and effectively serve its customers (Porter). Nonetheless, industry attractiveness does not really mean that all organizations in that market niche make an equal profit margin. Companies apply individual business models to enable them compete with the rest in the industry. Core competencies allow companies to achieve greater profit margins than the normal industrial average. The airline industry is a low profitability industry but individual organizations apply unique business strategies that enable them go above the industry average (Porter). The porter’s five forces entail three forces that are influenced by the horizontal competition (Porter). They include the threat of substitute products, the th reat from already established rivals, and the threat of new entrants (Porter). The remaining two forces on the hand are vertical completion. These are the bargaining power of the suppliers and the bargaining power of the customers (Porter). Below is a graphical representation of the porter’s five forces (Porter). Adrian Slywotzky’s Value Migration is shifting of value-creating forces (Slywotzky). The organization shifts to designs that satisfy the clients better. Concisely, it entails creating as much value as possible for the customer. This is achieved only by providing products and services that effectively satisfy the needs of the consumers. Value migration as described by Slywotzky is in three categories. They are, value flows between companies, value flows between companies, and value flows between business models within a company (Slywotzky).Advertising We will write a custom assessment sample on Strategic Planning Process and Models specifically for you for only $16.05 $11/page Learn More Value flows between industries may be shown by flows from hospitality to transport industry. Between companies, a good example is from Corel word perfect for Microsoft (Slywotzky). A good example of value flows between business designs would be from IBM mainframe computers to IBM PC’S with system integration (Slywotzky). With value migration, there are three stages involved and they are, value inflow stage, value stability stage, and value outflow stage. Value inflow is the value borrowed from other organizations or different industries. Value stability on the other hand is a situation where there is a competitive equilibrium. This means that the market share and the profit margins are at equilibrium. Lastly, the value outflow shows that the organization has lost its value in the industry through factors such as the outflow of talent and other vital resources (Slywotzky). The value chain is represented by all actions that add utility to the consumer and may be internal or external (Slywotzky). Monitoring the linkage between the value chain activities assures the organization of a harmonious chain. However, calculating or determining value is quite difficult considering that the consumers can only determine the value. This makes a value subjective (Slywotzky). To work around it, the relative market value of a firm is considered as the level of success of an organization in value creation. Blue Ocean Strategy is yet another widely used strategic planning model. A blue ocean is created when an organization comes up with value innovation that enhances the values of both the consumers and the company at the same time (Kim).Advertising Looking for assessment on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More In blue ocean strategy, competition is less imperative since it involves innovation of unexploited markets. Here the demand is created as opposed to the earlier described strategies where demand is sought after. This provides for unlimited opportunities for rapid growth and profitability (Kim). In view of the blue ocean strategic planning, competition based strategies are not sufficient for high performance sustenance (Kim). W. Chan Kim and Renee Mauborgne acknowledge that while competition based strategies are imperative, they are not sufficient (Kim). They argue that organizations have to go beyond competing to create their own market. This will help enhance growth and enable firms to realize new profits and opportunities for rapid growth. Their model is based in contrast with the environmental determinism view/ structural view. The determinism view assumes that industrial conditions are inevitable and that firms must find ways to compete with these conditions (Kim). They argue th at with such strategies, one organization’s gain is the other loss since in competition each firm tries to outdo the other. The blue ocean strategy is opposed to the normal capture and distribution of wealth. Rather, it supports the creation of wealth. This strategy focuses on restructuring the industrial structures and market boundaries to enhance value. This view is popularly referred to as the Reconstructionist view (Kim). Organizations in W. Chan Kim and Renee Mauborgne’s view must think outside the box and surpass the limitations of the industrial structures. This strategy assumes that out there is a large untapped demand. The only challenge is how to create the demand focusing on value innovation rather than competing (Kim). In this model therefore, competition is irrelevant (Kim). Through the expansion of the demand, there is a great deal of wealth creation, which creates a possibility for increased profits. The later model of strategic planning is of an innovat ive nature while the earlier discussed models are competitive in nature. That is the greatest difference between the blue ocean strategy and the other two. Works Cited Bradford and Duncan. Simplified Strategic Planning. Washington, DC: Chandler House, 2000. Print. Kim, Chan. Blue Ocean Strategy. Boston, MA: Harvard Business School Press, 2005. Print. Porter, Michael. The Five Competitive Forces That Shape Strategy. Boston, MA: Harvard business, 2008. Print. Slywotzky, Adrian. Value Migration: How to Think Several Moves Ahead of the Competition Hardcover. Boston, MA: Harvard Business School Press, 1996. Print. Tracy, Brian. The 100 Absolutely Unbreakable Laws of Business Success. San Franscisco, CA: Berrett, Koehler Publishers, 2000. Print. This assessment on Strategic Planning Process and Models was written and submitted by user Madripoor to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

How to Repurpose Content and Make the Most of Your Marketing

How to Repurpose Content and Make the Most of Your Marketing As content marketers, we all have too much to do, and not enough time to get it done. We’re also under pressure to deliver high-quality content our audiences want. That content also needs to be distributed across an ever-growing array of channels. If you’re working on a small team, that pressure is further magnified.  When resources are limited, you have to stretch everything you have to succeed. So, how can you produce awesome 10X content when your time is limited? Try turning one piece of content into five (or more). Why Should Marketers Repurpose Content? Repurposing content simply means taking one asset and reusing it somewhere else. That sounds simple enough in theory, but it can get tricky in execution. To really make it work, it helps to produce content with repurposing in mind, so you can easily slice and dice it into different formats. The benefits to repurposing content are considerable, too. When you focus your energy on producing one awesome asset (say, an in-depth blog post or video), you’re likely to produce a better piece of work than you would by dividing your attention across every platform you’re responsible for. By creating said content with repurposing in mind from the beginning, you can reuse pieces of it elsewhere without your audience feeling like you’re cutting corners. That frees you up to focus on doing one thing really well, while still getting tons more work done with way less effort. In this post, well show you how to repurpose your way to content marketing nirvana. How to Repurpose Content And Make the Most of Your MarketingGrab Your Free Content Repurposing Guide + Infographic This post goes deep into the content repurposing process. However, there are tons of different ways you can repurpose content. In fact, there are far too many to cover in this post alone (and once you get started, youll probably come up with even more of your own). So, we thought youd enjoy this bonus guide packed with 50 content repurposing tips. That way, youll have the process and the inspiration you need to create more awesome content in less time than ever. Plus, weve included a detailed infographic on all things repurposing for you to keep on hand as a reference.Start By Building Your Content Repurposing Toolbox In this post, we’ll show you some tools you can use to help with your content repurposing process: Google (free): Self-explanatory. Google Analytics (freemium): It’s free. It’s powerful. We’re 99% sure you’re already using it. PrintFriendly (free): This is a great tool for turning blog posts into PDFs. Paste in any URL, click a button, and you're done. SlideShare (free): Turning existing content into a slide deck is a great way to maximize the mileage of your efforts. BuzzSumo (paid, optional): This is one of the best content research tools out there. It’s awesome for finding top-performing content for a given keyword. (paid, optional): We have a few features in our own platform that can help with this process, too. We'll talk about those at the end. Step 1: Create a Piece of Large-Scale 10X Content If you’re unfamiliar with the term â€Å"10X content,† it refers to the idea of creating content that’s ten times better than anything that already exists. In order to create that kind of content, you’ll need to buckle down and focus deeply on producing something truly exceptional. Focus deeply on producing something truly exceptional.Start With Keyword Research If you’re working with limited time, money, and resources, you’ll want to make the most of every minute you’ve got. Starting with strong keyword research gives you hard data to ensure people are going to care about the content you’re creating before you get too far into your process. Recommended Reading: The Ultimate Content Marketer's Guide to Keyword Research How to Improve Your Keyword Research With Latent Semantic Indexing This is the Marketing Research Process That Will Take Your Content to the Next Level Apply the Skyscraper Technique One of the fastest ways to create a piece of 10X content is to apply the Skyscraper Technique. Coined by Brian Dean of Backlinko, it’s an easy and repeatable process for creating the best stuff possible on a given topic. Here’s how it works in simple terms: Review the top ten search results for your chosen keyword. Make a spreadsheet (or just make mental notes) of what information each post contains. Pay attention to missing information, lack of important details, or types of content that are missing from each post (videos, infographics, etc.). Write your own post that includes all the information a person searching for that topic would need. Add resources that are missing from existing content. In short, create something that is objectively better-researched and more resourceful than anything else that currently exists. There are a couple different ways you can find top-performing content (so you can scope out your competition): Do a simple Google search. It's free and easy. Use BuzzSumo. Sometimes, what gets shared on social media can differ from what ranks highest in organic search. So, use BuzzSumo to find all the top-shared content on social media for a given keyword. This can help you find even more inspiration than using a search engine alone. The team at Duct Tape Marketing put together this video to demonstrate how it works and help you get started: While success isn’t guaranteed, if you follow this process correctly, you should start to see results. Recommended Reading: How to Improve Your Content With the Skyscraper Technique Craft a Solid Outline Here at , we never write a blog post without an outline. They’re essential for saving time by figuring out what you’ll cover, before getting started and realizing your ideas are a disorganized mess. Plus, outlines also make it easier to break your post down into sections so you can think more clearly about how each piece might be reused somewhere else. Recommended Reading: The 10-Minute, 10-Step Solution for the Best Blog Outline Then, Write the Crap Out of Your Blog Post Remember, our goal here is to start off with one awesome 10X piece of content. An ordinary, run-of-the-mill blog post isn’t going to cut it here. You’ll need to dig deep and produce something truly great. Furthermore, you’ll need to write while keeping repurposing in mind. Your post should: Be substantial. That’s probably going to mean it’s at least 1,500 to 3,000 words in length. That’s not because longer posts are inherently better, but because you’re probably going to need that kind of length to include all the information your post will need. Be relevant. Make sure you’ve selected keywords and a topic your audience cares about. One idea here is to look through your Google Analytics account, see which content has received the most traffic or conversions and try coming up with something similar. Be better than anything else that currently exists. This is a tall order, but it might be more achievable than you think. We’ll get into this in our next section. Recommended Reading: The Ultimate Blog Writing Process to Create Killer Posts How to Write a Blog Post: Your 5-Point Checklist to Rock a Perfect Post Design Visual Content You Can Use Elsewhere Whether you’re creating your own images or working with a designer, include graphics you can share elsewhere in your post. Those could include: Quote graphics Infographics Instructional images and how-to illustrations Blog title header graphics Stat graphics The key is to create graphics that both: Can be embedded inline in your post. Makes sense in context on your social channels. Here's an example of a tweet from our Twitter profile that uses an instructional graphic from this blog post: Heres how to build new marketing habits https://t.co/F08Y2Vq3sG pic.twitter.com/2IfOluQdrz (@) February 19, 2017 Here's another one for a landing page, where we took the page's header graphic and made a Twitter-friendly version: We put together over 100 free templates just for you with our new marketing resource library! 📚 https://t.co/hWVVfr8Cww pic.twitter.com/nVWEzRUBw0 (@) February 21, 2017 We’ll cover this further in a bit, but for now, take a look through this post (or most others on our blog) for more examples of what we’re talking about. Recommended Reading: How to Make the Best Social Media Images the Easy Way How to Attract an Audience With the Best Blog Photography Tips (+128 Images) How to Make the Best Blog Graphics (For Non-Designers) Step 2: Optimize Your Post for Repurposing Now that you’ve got a draft of your post complete, let’s see how we can use pieces of it on other channels and platforms. Use Your Email Introduction in Your Email Newsletters Consider crafting your intro with an email-friendly conversational tone. That way, you can easily copy and paste it into your email software, tweaking it slightly as necessary. This will likely only work if your emails are text-heavy rather than image-based. If you send a lot of plain text emails though, this can be an immense time-saver. Recommended Reading: How to Write Irresistible Blog Post Introductions That'll Keep Your Readers Reading Turn Your Blog Post Into Inspiration for a YouTube Video You’ve heard the cliche that a picture is worth a thousand words. That means video has to be worth like, what, half a library? Well, something like that. Anyway, what we’re getting at here is if someone wants to read about a topic, someone probably wants to watch a video about it, too. So, shoot a video based on your blog post. That’s something we’ve done in the past with our video series, and it makes time spent on ideation go a lot quicker: You can even use your blog post as the basis for your script (if you’ll be scripting out your post). If you’re wondering exactly how you could turn a blog post into a video, try this: Break down the main points of your blog post. Ask yourself, â€Å"What are the main takeaways I want someone to learn from reading this?† List them out. Write a condensed script or outline that you could read through in under ten minutes (give or take). Shoot your video. If you don’t have access to a videographer or professional gear, use your phone. Get something together that will show your audience what you’re trying to tell them with your blog post. Recommended Reading:  How to Make a Video Content Marketing Strategy to Boost Your New Series Reuse Your YouTube Video on Facebook and Twitter Alternately, you might want to shoot your video natively for Facebook or Twitter. For our purposes here, let’s say you’ve shot a five-minute video for YouTube. If you wanted to get further mileage out of it, consider sharing that video directly on Facebook too, or break it down into smaller chunks and create a mini-video series for Twitter. Recommended Reading: How to Get Started With Twitter Video Marketing How to Do Facebook Video Marketing the Right Way Use Your Blog Post Intro For Your YouTube Description If you created a video to include in your blog post, use your introduction for your YouTube description. Substantive YouTube descriptions are important for a few reasons, including: Improving your YouTube SEO. Clearly communicating to viewers what your video is about. Giving your YouTube videos a clean, complete, and professional appearance. Like reusing blog post content for email, feel free to adjust your wording as necessary to work within the context of a YouTube description. At the very least, your blog post can give you a solid foundation to dramatically cut down on writing time for YouTube. For example, the description we used for this video ... ... came straight from the introduction to the blog post we created for it: Reuse Graphics on Social Media When you’re creating graphics for your blog post, create a few different versions sized appropriately for your social networks. If you need a primer on the best sizes for every network, we’ve got you covered. Also, consider which types of graphics you could both embed in your blog, and share on social media. Long infographics are great for Pinterest, while quote graphics and images with quick stats are a good fit for Twitter. Here's an example of a blog post graphic we repurposed on Twitter: #Content tip: get more ideas by leveraging expertise outside your marketing department. https://t.co/TeMRAAyz4r pic.twitter.com/n5igyugwQJ - (@) July 14, 2017 How to Repurpose Content and Make the Most of Your Marketing As content marketers, we all have too much to do, and not enough time to get it done. We’re also under pressure to deliver high-quality content our audiences want. That content also needs to be distributed across an ever-growing array of channels. If you’re working on a small team, that pressure is further magnified.  When resources are limited, you have to stretch everything you have to succeed. So, how can you produce awesome 10X content when your time is limited? Try turning one piece of content into five (or more). Why Should Marketers Repurpose Content? Repurposing content simply means taking one asset and reusing it somewhere else. That sounds simple enough in theory, but it can get tricky in execution. To really make it work, it helps to produce content with repurposing in mind, so you can easily slice and dice it into different formats. The benefits to repurposing content are considerable, too. When you focus your energy on producing one awesome asset (say, an in-depth blog post or video), you’re likely to produce a better piece of work than you would by dividing your attention across every platform you’re responsible for. By creating said content with repurposing in mind from the beginning, you can reuse pieces of it elsewhere without your audience feeling like you’re cutting corners. That frees you up to focus on doing one thing really well, while still getting tons more work done with way less effort. In this post, well show you how to repurpose your way to content marketing nirvana. How to Repurpose Content And Make the Most of Your MarketingGrab Your Free Content Repurposing Guide + Infographic This post goes deep into the content repurposing process. However, there are tons of different ways you can repurpose content. In fact, there are far too many to cover in this post alone (and once you get started, youll probably come up with even more of your own). So, we thought youd enjoy this bonus guide packed with 50 content repurposing tips. That way, youll have the process and the inspiration you need to create more awesome content in less time than ever. Plus, weve included a detailed infographic on all things repurposing for you to keep on hand as a reference.Start By Building Your Content Repurposing Toolbox In this post, we’ll show you some tools you can use to help with your content repurposing process: Google (free): Self-explanatory. Google Analytics (freemium): It’s free. It’s powerful. We’re 99% sure you’re already using it. PrintFriendly (free): This is a great tool for turning blog posts into PDFs. Paste in any URL, click a button, and you're done. SlideShare (free): Turning existing content into a slide deck is a great way to maximize the mileage of your efforts. BuzzSumo (paid, optional): This is one of the best content research tools out there. It’s awesome for finding top-performing content for a given keyword. (paid, optional): We have a few features in our own platform that can help with this process, too. We'll talk about those at the end. Step 1: Create a Piece of Large-Scale 10X Content If you’re unfamiliar with the term â€Å"10X content,† it refers to the idea of creating content that’s ten times better than anything that already exists. In order to create that kind of content, you’ll need to buckle down and focus deeply on producing something truly exceptional. Focus deeply on producing something truly exceptional.Start With Keyword Research If you’re working with limited time, money, and resources, you’ll want to make the most of every minute you’ve got. Starting with strong keyword research gives you hard data to ensure people are going to care about the content you’re creating before you get too far into your process. Recommended Reading: The Ultimate Content Marketer's Guide to Keyword Research How to Improve Your Keyword Research With Latent Semantic Indexing This is the Marketing Research Process That Will Take Your Content to the Next Level Apply the Skyscraper Technique One of the fastest ways to create a piece of 10X content is to apply the Skyscraper Technique. Coined by Brian Dean of Backlinko, it’s an easy and repeatable process for creating the best stuff possible on a given topic. Here’s how it works in simple terms: Review the top ten search results for your chosen keyword. Make a spreadsheet (or just make mental notes) of what information each post contains. Pay attention to missing information, lack of important details, or types of content that are missing from each post (videos, infographics, etc.). Write your own post that includes all the information a person searching for that topic would need. Add resources that are missing from existing content. In short, create something that is objectively better-researched and more resourceful than anything else that currently exists. There are a couple different ways you can find top-performing content (so you can scope out your competition): Do a simple Google search. It's free and easy. Use BuzzSumo. Sometimes, what gets shared on social media can differ from what ranks highest in organic search. So, use BuzzSumo to find all the top-shared content on social media for a given keyword. This can help you find even more inspiration than using a search engine alone. The team at Duct Tape Marketing put together this video to demonstrate how it works and help you get started: While success isn’t guaranteed, if you follow this process correctly, you should start to see results. Recommended Reading: How to Improve Your Content With the Skyscraper Technique Craft a Solid Outline Here at , we never write a blog post without an outline. They’re essential for saving time by figuring out what you’ll cover, before getting started and realizing your ideas are a disorganized mess. Plus, outlines also make it easier to break your post down into sections so you can think more clearly about how each piece might be reused somewhere else. Recommended Reading: The 10-Minute, 10-Step Solution for the Best Blog Outline Then, Write the Crap Out of Your Blog Post Remember, our goal here is to start off with one awesome 10X piece of content. An ordinary, run-of-the-mill blog post isn’t going to cut it here. You’ll need to dig deep and produce something truly great. Furthermore, you’ll need to write while keeping repurposing in mind. Your post should: Be substantial. That’s probably going to mean it’s at least 1,500 to 3,000 words in length. That’s not because longer posts are inherently better, but because you’re probably going to need that kind of length to include all the information your post will need. Be relevant. Make sure you’ve selected keywords and a topic your audience cares about. One idea here is to look through your Google Analytics account, see which content has received the most traffic or conversions and try coming up with something similar. Be better than anything else that currently exists. This is a tall order, but it might be more achievable than you think. We’ll get into this in our next section. Recommended Reading: The Ultimate Blog Writing Process to Create Killer Posts How to Write a Blog Post: Your 5-Point Checklist to Rock a Perfect Post Design Visual Content You Can Use Elsewhere Whether you’re creating your own images or working with a designer, include graphics you can share elsewhere in your post. Those could include: Quote graphics Infographics Instructional images and how-to illustrations Blog title header graphics Stat graphics The key is to create graphics that both: Can be embedded inline in your post. Makes sense in context on your social channels. Here's an example of a tweet from our Twitter profile that uses an instructional graphic from this blog post: Heres how to build new marketing habits https://t.co/F08Y2Vq3sG pic.twitter.com/2IfOluQdrz (@) February 19, 2017 Here's another one for a landing page, where we took the page's header graphic and made a Twitter-friendly version: We put together over 100 free templates just for you with our new marketing resource library! 📚 https://t.co/hWVVfr8Cww pic.twitter.com/nVWEzRUBw0 (@) February 21, 2017 We’ll cover this further in a bit, but for now, take a look through this post (or most others on our blog) for more examples of what we’re talking about. Recommended Reading: How to Make the Best Social Media Images the Easy Way How to Attract an Audience With the Best Blog Photography Tips (+128 Images) How to Make the Best Blog Graphics (For Non-Designers) Step 2: Optimize Your Post for Repurposing Now that you’ve got a draft of your post complete, let’s see how we can use pieces of it on other channels and platforms. Use Your Email Introduction in Your Email Newsletters Consider crafting your intro with an email-friendly conversational tone. That way, you can easily copy and paste it into your email software, tweaking it slightly as necessary. This will likely only work if your emails are text-heavy rather than image-based. If you send a lot of plain text emails though, this can be an immense time-saver. Recommended Reading: How to Write Irresistible Blog Post Introductions That'll Keep Your Readers Reading Turn Your Blog Post Into Inspiration for a YouTube Video You’ve heard the cliche that a picture is worth a thousand words. That means video has to be worth like, what, half a library? Well, something like that. Anyway, what we’re getting at here is if someone wants to read about a topic, someone probably wants to watch a video about it, too. So, shoot a video based on your blog post. That’s something we’ve done in the past with our video series, and it makes time spent on ideation go a lot quicker: You can even use your blog post as the basis for your script (if you’ll be scripting out your post). If you’re wondering exactly how you could turn a blog post into a video, try this: Break down the main points of your blog post. Ask yourself, â€Å"What are the main takeaways I want someone to learn from reading this?† List them out. Write a condensed script or outline that you could read through in under ten minutes (give or take). Shoot your video. If you don’t have access to a videographer or professional gear, use your phone. Get something together that will show your audience what you’re trying to tell them with your blog post. Recommended Reading:  How to Make a Video Content Marketing Strategy to Boost Your New Series Reuse Your YouTube Video on Facebook and Twitter Alternately, you might want to shoot your video natively for Facebook or Twitter. For our purposes here, let’s say you’ve shot a five-minute video for YouTube. If you wanted to get further mileage out of it, consider sharing that video directly on Facebook too, or break it down into smaller chunks and create a mini-video series for Twitter. Recommended Reading: How to Get Started With Twitter Video Marketing How to Do Facebook Video Marketing the Right Way Use Your Blog Post Intro For Your YouTube Description If you created a video to include in your blog post, use your introduction for your YouTube description. Substantive YouTube descriptions are important for a few reasons, including: Improving your YouTube SEO. Clearly communicating to viewers what your video is about. Giving your YouTube videos a clean, complete, and professional appearance. Like reusing blog post content for email, feel free to adjust your wording as necessary to work within the context of a YouTube description. At the very least, your blog post can give you a solid foundation to dramatically cut down on writing time for YouTube. For example, the description we used for this video ... ... came straight from the introduction to the blog post we created for it: Reuse Graphics on Social Media When you’re creating graphics for your blog post, create a few different versions sized appropriately for your social networks. If you need a primer on the best sizes for every network, we’ve got you covered. Also, consider which types of graphics you could both embed in your blog, and share on social media. Long infographics are great for Pinterest, while quote graphics and images with quick stats are a good fit for Twitter. Here's an example of a blog post graphic we repurposed on Twitter: #Content tip: get more ideas by leveraging expertise outside your marketing department. https://t.co/TeMRAAyz4r pic.twitter.com/n5igyugwQJ - (@) July 14, 2017 How to Repurpose Content and Make the Most of Your Marketing As content marketers, we all have too much to do, and not enough time to get it done. We’re also under pressure to deliver high-quality content our audiences want. That content also needs to be distributed across an ever-growing array of channels. If you’re working on a small team, that pressure is further magnified.  When resources are limited, you have to stretch everything you have to succeed. So, how can you produce awesome 10X content when your time is limited? Try turning one piece of content into five (or more). Why Should Marketers Repurpose Content? Repurposing content simply means taking one asset and reusing it somewhere else. That sounds simple enough in theory, but it can get tricky in execution. To really make it work, it helps to produce content with repurposing in mind, so you can easily slice and dice it into different formats. The benefits to repurposing content are considerable, too. When you focus your energy on producing one awesome asset (say, an in-depth blog post or video), you’re likely to produce a better piece of work than you would by dividing your attention across every platform you’re responsible for. By creating said content with repurposing in mind from the beginning, you can reuse pieces of it elsewhere without your audience feeling like you’re cutting corners. That frees you up to focus on doing one thing really well, while still getting tons more work done with way less effort. In this post, well show you how to repurpose your way to content marketing nirvana. How to Repurpose Content And Make the Most of Your MarketingGrab Your Free Content Repurposing Guide + Infographic This post goes deep into the content repurposing process. However, there are tons of different ways you can repurpose content. In fact, there are far too many to cover in this post alone (and once you get started, youll probably come up with even more of your own). So, we thought youd enjoy this bonus guide packed with 50 content repurposing tips. That way, youll have the process and the inspiration you need to create more awesome content in less time than ever. Plus, weve included a detailed infographic on all things repurposing for you to keep on hand as a reference.Start By Building Your Content Repurposing Toolbox In this post, we’ll show you some tools you can use to help with your content repurposing process: Google (free): Self-explanatory. Google Analytics (freemium): It’s free. It’s powerful. We’re 99% sure you’re already using it. PrintFriendly (free): This is a great tool for turning blog posts into PDFs. Paste in any URL, click a button, and you're done. SlideShare (free): Turning existing content into a slide deck is a great way to maximize the mileage of your efforts. BuzzSumo (paid, optional): This is one of the best content research tools out there. It’s awesome for finding top-performing content for a given keyword. (paid, optional): We have a few features in our own platform that can help with this process, too. We'll talk about those at the end. Step 1: Create a Piece of Large-Scale 10X Content If you’re unfamiliar with the term â€Å"10X content,† it refers to the idea of creating content that’s ten times better than anything that already exists. In order to create that kind of content, you’ll need to buckle down and focus deeply on producing something truly exceptional. Focus deeply on producing something truly exceptional.Start With Keyword Research If you’re working with limited time, money, and resources, you’ll want to make the most of every minute you’ve got. Starting with strong keyword research gives you hard data to ensure people are going to care about the content you’re creating before you get too far into your process. Recommended Reading: The Ultimate Content Marketer's Guide to Keyword Research How to Improve Your Keyword Research With Latent Semantic Indexing This is the Marketing Research Process That Will Take Your Content to the Next Level Apply the Skyscraper Technique One of the fastest ways to create a piece of 10X content is to apply the Skyscraper Technique. Coined by Brian Dean of Backlinko, it’s an easy and repeatable process for creating the best stuff possible on a given topic. Here’s how it works in simple terms: Review the top ten search results for your chosen keyword. Make a spreadsheet (or just make mental notes) of what information each post contains. Pay attention to missing information, lack of important details, or types of content that are missing from each post (videos, infographics, etc.). Write your own post that includes all the information a person searching for that topic would need. Add resources that are missing from existing content. In short, create something that is objectively better-researched and more resourceful than anything else that currently exists. There are a couple different ways you can find top-performing content (so you can scope out your competition): Do a simple Google search. It's free and easy. Use BuzzSumo. Sometimes, what gets shared on social media can differ from what ranks highest in organic search. So, use BuzzSumo to find all the top-shared content on social media for a given keyword. This can help you find even more inspiration than using a search engine alone. The team at Duct Tape Marketing put together this video to demonstrate how it works and help you get started: While success isn’t guaranteed, if you follow this process correctly, you should start to see results. Recommended Reading: How to Improve Your Content With the Skyscraper Technique Craft a Solid Outline Here at , we never write a blog post without an outline. They’re essential for saving time by figuring out what you’ll cover, before getting started and realizing your ideas are a disorganized mess. Plus, outlines also make it easier to break your post down into sections so you can think more clearly about how each piece might be reused somewhere else. Recommended Reading: The 10-Minute, 10-Step Solution for the Best Blog Outline Then, Write the Crap Out of Your Blog Post Remember, our goal here is to start off with one awesome 10X piece of content. An ordinary, run-of-the-mill blog post isn’t going to cut it here. You’ll need to dig deep and produce something truly great. Furthermore, you’ll need to write while keeping repurposing in mind. Your post should: Be substantial. That’s probably going to mean it’s at least 1,500 to 3,000 words in length. That’s not because longer posts are inherently better, but because you’re probably going to need that kind of length to include all the information your post will need. Be relevant. Make sure you’ve selected keywords and a topic your audience cares about. One idea here is to look through your Google Analytics account, see which content has received the most traffic or conversions and try coming up with something similar. Be better than anything else that currently exists. This is a tall order, but it might be more achievable than you think. We’ll get into this in our next section. Recommended Reading: The Ultimate Blog Writing Process to Create Killer Posts How to Write a Blog Post: Your 5-Point Checklist to Rock a Perfect Post Design Visual Content You Can Use Elsewhere Whether you’re creating your own images or working with a designer, include graphics you can share elsewhere in your post. Those could include: Quote graphics Infographics Instructional images and how-to illustrations Blog title header graphics Stat graphics The key is to create graphics that both: Can be embedded inline in your post. Makes sense in context on your social channels. Here's an example of a tweet from our Twitter profile that uses an instructional graphic from this blog post: Heres how to build new marketing habits https://t.co/F08Y2Vq3sG pic.twitter.com/2IfOluQdrz (@) February 19, 2017 Here's another one for a landing page, where we took the page's header graphic and made a Twitter-friendly version: We put together over 100 free templates just for you with our new marketing resource library! 📚 https://t.co/hWVVfr8Cww pic.twitter.com/nVWEzRUBw0 (@) February 21, 2017 We’ll cover this further in a bit, but for now, take a look through this post (or most others on our blog) for more examples of what we’re talking about. Recommended Reading: How to Make the Best Social Media Images the Easy Way How to Attract an Audience With the Best Blog Photography Tips (+128 Images) How to Make the Best Blog Graphics (For Non-Designers) Step 2: Optimize Your Post for Repurposing Now that you’ve got a draft of your post complete, let’s see how we can use pieces of it on other channels and platforms. Use Your Email Introduction in Your Email Newsletters Consider crafting your intro with an email-friendly conversational tone. That way, you can easily copy and paste it into your email software, tweaking it slightly as necessary. This will likely only work if your emails are text-heavy rather than image-based. If you send a lot of plain text emails though, this can be an immense time-saver. Recommended Reading: How to Write Irresistible Blog Post Introductions That'll Keep Your Readers Reading Turn Your Blog Post Into Inspiration for a YouTube Video You’ve heard the cliche that a picture is worth a thousand words. That means video has to be worth like, what, half a library? Well, something like that. Anyway, what we’re getting at here is if someone wants to read about a topic, someone probably wants to watch a video about it, too. So, shoot a video based on your blog post. That’s something we’ve done in the past with our video series, and it makes time spent on ideation go a lot quicker: You can even use your blog post as the basis for your script (if you’ll be scripting out your post). If you’re wondering exactly how you could turn a blog post into a video, try this: Break down the main points of your blog post. Ask yourself, â€Å"What are the main takeaways I want someone to learn from reading this?† List them out. Write a condensed script or outline that you could read through in under ten minutes (give or take). Shoot your video. If you don’t have access to a videographer or professional gear, use your phone. Get something together that will show your audience what you’re trying to tell them with your blog post. Recommended Reading:  How to Make a Video Content Marketing Strategy to Boost Your New Series Reuse Your YouTube Video on Facebook and Twitter Alternately, you might want to shoot your video natively for Facebook or Twitter. For our purposes here, let’s say you’ve shot a five-minute video for YouTube. If you wanted to get further mileage out of it, consider sharing that video directly on Facebook too, or break it down into smaller chunks and create a mini-video series for Twitter. Recommended Reading: How to Get Started With Twitter Video Marketing How to Do Facebook Video Marketing the Right Way Use Your Blog Post Intro For Your YouTube Description If you created a video to include in your blog post, use your introduction for your YouTube description. Substantive YouTube descriptions are important for a few reasons, including: Improving your YouTube SEO. Clearly communicating to viewers what your video is about. Giving your YouTube videos a clean, complete, and professional appearance. Like reusing blog post content for email, feel free to adjust your wording as necessary to work within the context of a YouTube description. At the very least, your blog post can give you a solid foundation to dramatically cut down on writing time for YouTube. For example, the description we used for this video ... ... came straight from the introduction to the blog post we created for it: Reuse Graphics on Social Media When you’re creating graphics for your blog post, create a few different versions sized appropriately for your social networks. If you need a primer on the best sizes for every network, we’ve got you covered. Also, consider which types of graphics you could both embed in your blog, and share on social media. Long infographics are great for Pinterest, while quote graphics and images with quick stats are a good fit for Twitter. Here's an example of a blog post graphic we repurposed on Twitter: #Content tip: get more ideas by leveraging expertise outside your marketing department. https://t.co/TeMRAAyz4r pic.twitter.com/n5igyugwQJ - (@) July 14, 2017 How to Repurpose Content and Make the Most of Your Marketing As content marketers, we all have too much to do, and not enough time to get it done. We’re also under pressure to deliver high-quality content our audiences want. That content also needs to be distributed across an ever-growing array of channels. If you’re working on a small team, that pressure is further magnified.  When resources are limited, you have to stretch everything you have to succeed. So, how can you produce awesome 10X content when your time is limited? Try turning one piece of content into five (or more). Why Should Marketers Repurpose Content? Repurposing content simply means taking one asset and reusing it somewhere else. That sounds simple enough in theory, but it can get tricky in execution. To really make it work, it helps to produce content with repurposing in mind, so you can easily slice and dice it into different formats. The benefits to repurposing content are considerable, too. When you focus your energy on producing one awesome asset (say, an in-depth blog post or video), you’re likely to produce a better piece of work than you would by dividing your attention across every platform you’re responsible for. By creating said content with repurposing in mind from the beginning, you can reuse pieces of it elsewhere without your audience feeling like you’re cutting corners. That frees you up to focus on doing one thing really well, while still getting tons more work done with way less effort. In this post, well show you how to repurpose your way to content marketing nirvana. How to Repurpose Content And Make the Most of Your MarketingGrab Your Free Content Repurposing Guide + Infographic This post goes deep into the content repurposing process. However, there are tons of different ways you can repurpose content. In fact, there are far too many to cover in this post alone (and once you get started, youll probably come up with even more of your own). So, we thought youd enjoy this bonus guide packed with 50 content repurposing tips. That way, youll have the process and the inspiration you need to create more awesome content in less time than ever. Plus, weve included a detailed infographic on all things repurposing for you to keep on hand as a reference.Start By Building Your Content Repurposing Toolbox In this post, we’ll show you some tools you can use to help with your content repurposing process: Google (free): Self-explanatory. Google Analytics (freemium): It’s free. It’s powerful. We’re 99% sure you’re already using it. PrintFriendly (free): This is a great tool for turning blog posts into PDFs. Paste in any URL, click a button, and you're done. SlideShare (free): Turning existing content into a slide deck is a great way to maximize the mileage of your efforts. BuzzSumo (paid, optional): This is one of the best content research tools out there. It’s awesome for finding top-performing content for a given keyword. (paid, optional): We have a few features in our own platform that can help with this process, too. We'll talk about those at the end. Step 1: Create a Piece of Large-Scale 10X Content If you’re unfamiliar with the term â€Å"10X content,† it refers to the idea of creating content that’s ten times better than anything that already exists. In order to create that kind of content, you’ll need to buckle down and focus deeply on producing something truly exceptional. Focus deeply on producing something truly exceptional.Start With Keyword Research If you’re working with limited time, money, and resources, you’ll want to make the most of every minute you’ve got. Starting with strong keyword research gives you hard data to ensure people are going to care about the content you’re creating before you get too far into your process. Recommended Reading: The Ultimate Content Marketer's Guide to Keyword Research How to Improve Your Keyword Research With Latent Semantic Indexing This is the Marketing Research Process That Will Take Your Content to the Next Level Apply the Skyscraper Technique One of the fastest ways to create a piece of 10X content is to apply the Skyscraper Technique. Coined by Brian Dean of Backlinko, it’s an easy and repeatable process for creating the best stuff possible on a given topic. Here’s how it works in simple terms: Review the top ten search results for your chosen keyword. Make a spreadsheet (or just make mental notes) of what information each post contains. Pay attention to missing information, lack of important details, or types of content that are missing from each post (videos, infographics, etc.). Write your own post that includes all the information a person searching for that topic would need. Add resources that are missing from existing content. In short, create something that is objectively better-researched and more resourceful than anything else that currently exists. There are a couple different ways you can find top-performing content (so you can scope out your competition): Do a simple Google search. It's free and easy. Use BuzzSumo. Sometimes, what gets shared on social media can differ from what ranks highest in organic search. So, use BuzzSumo to find all the top-shared content on social media for a given keyword. This can help you find even more inspiration than using a search engine alone. The team at Duct Tape Marketing put together this video to demonstrate how it works and help you get started: While success isn’t guaranteed, if you follow this process correctly, you should start to see results. Recommended Reading: How to Improve Your Content With the Skyscraper Technique Craft a Solid Outline Here at , we never write a blog post without an outline. They’re essential for saving time by figuring out what you’ll cover, before getting started and realizing your ideas are a disorganized mess. Plus, outlines also make it easier to break your post down into sections so you can think more clearly about how each piece might be reused somewhere else. Recommended Reading: The 10-Minute, 10-Step Solution for the Best Blog Outline Then, Write the Crap Out of Your Blog Post Remember, our goal here is to start off with one awesome 10X piece of content. An ordinary, run-of-the-mill blog post isn’t going to cut it here. You’ll need to dig deep and produce something truly great. Furthermore, you’ll need to write while keeping repurposing in mind. Your post should: Be substantial. That’s probably going to mean it’s at least 1,500 to 3,000 words in length. That’s not because longer posts are inherently better, but because you’re probably going to need that kind of length to include all the information your post will need. Be relevant. Make sure you’ve selected keywords and a topic your audience cares about. One idea here is to look through your Google Analytics account, see which content has received the most traffic or conversions and try coming up with something similar. Be better than anything else that currently exists. This is a tall order, but it might be more achievable than you think. We’ll get into this in our next section. Recommended Reading: The Ultimate Blog Writing Process to Create Killer Posts How to Write a Blog Post: Your 5-Point Checklist to Rock a Perfect Post Design Visual Content You Can Use Elsewhere Whether you’re creating your own images or working with a designer, include graphics you can share elsewhere in your post. Those could include: Quote graphics Infographics Instructional images and how-to illustrations Blog title header graphics Stat graphics The key is to create graphics that both: Can be embedded inline in your post. Makes sense in context on your social channels. Here's an example of a tweet from our Twitter profile that uses an instructional graphic from this blog post: Heres how to build new marketing habits https://t.co/F08Y2Vq3sG pic.twitter.com/2IfOluQdrz (@) February 19, 2017 Here's another one for a landing page, where we took the page's header graphic and made a Twitter-friendly version: We put together over 100 free templates just for you with our new marketing resource library! 📚 https://t.co/hWVVfr8Cww pic.twitter.com/nVWEzRUBw0 (@) February 21, 2017 We’ll cover this further in a bit, but for now, take a look through this post (or most others on our blog) for more examples of what we’re talking about. Recommended Reading: How to Make the Best Social Media Images the Easy Way How to Attract an Audience With the Best Blog Photography Tips (+128 Images) How to Make the Best Blog Graphics (For Non-Designers) Step 2: Optimize Your Post for Repurposing Now that you’ve got a draft of your post complete, let’s see how we can use pieces of it on other channels and platforms. Use Your Email Introduction in Your Email Newsletters Consider crafting your intro with an email-friendly conversational tone. That way, you can easily copy and paste it into your email software, tweaking it slightly as necessary. This will likely only work if your emails are text-heavy rather than image-based. If you send a lot of plain text emails though, this can be an immense time-saver. Recommended Reading: How to Write Irresistible Blog Post Introductions That'll Keep Your Readers Reading Turn Your Blog Post Into Inspiration for a YouTube Video You’ve heard the cliche that a picture is worth a thousand words. That means video has to be worth like, what, half a library? Well, something like that. Anyway, what we’re getting at here is if someone wants to read about a topic, someone probably wants to watch a video about it, too. So, shoot a video based on your blog post. That’s something we’ve done in the past with our video series, and it makes time spent on ideation go a lot quicker: You can even use your blog post as the basis for your script (if you’ll be scripting out your post). If you’re wondering exactly how you could turn a blog post into a video, try this: Break down the main points of your blog post. Ask yourself, â€Å"What are the main takeaways I want someone to learn from reading this?† List them out. Write a condensed script or outline that you could read through in under ten minutes (give or take). Shoot your video. If you don’t have access to a videographer or professional gear, use your phone. Get something together that will show your audience what you’re trying to tell them with your blog post. Recommended Reading:  How to Make a Video Content Marketing Strategy to Boost Your New Series Reuse Your YouTube Video on Facebook and Twitter Alternately, you might want to shoot your video natively for Facebook or Twitter. For our purposes here, let’s say you’ve shot a five-minute video for YouTube. If you wanted to get further mileage out of it, consider sharing that video directly on Facebook too, or break it down into smaller chunks and create a mini-video series for Twitter. Recommended Reading: How to Get Started With Twitter Video Marketing How to Do Facebook Video Marketing the Right Way Use Your Blog Post Intro For Your YouTube Description If you created a video to include in your blog post, use your introduction for your YouTube description. Substantive YouTube descriptions are important for a few reasons, including: Improving your YouTube SEO. Clearly communicating to viewers what your video is about. Giving your YouTube videos a clean, complete, and professional appearance. Like reusing blog post content for email, feel free to adjust your wording as necessary to work within the context of a YouTube description. At the very least, your blog post can give you a solid foundation to dramatically cut down on writing time for YouTube. For example, the description we used for this video ... ... came straight from the introduction to the blog post we created for it: Reuse Graphics on Social Media When you’re creating graphics for your blog post, create a few different versions sized appropriately for your social networks. If you need a primer on the best sizes for every network, we’ve got you covered. Also, consider which types of graphics you could both embed in your blog, and share on social media. Long infographics are great for Pinterest, while quote graphics and images with quick stats are a good fit for Twitter. Here's an example of a blog post graphic we repurposed on Twitter: #Content tip: get more ideas by leveraging expertise outside your marketing department. https://t.co/TeMRAAyz4r pic.twitter.com/n5igyugwQJ - (@) July 14, 2017